Email Marketing

Professional email marketing campaigns that sync your recipient lists directly with your recruitment CRM

Email Marketing is one of those things that can be simple to do, but tricky to master. Get it wrong and not only will you leave a negative impression of your recruitment business, you also can land yourself in legal trouble.

The biggest stumbling block for more recruiters is a synchronisation of data. If a user unsubscribes, you should not send any more communications, but if your email marketing system and recruitment CRM don’t talk to each other, this is almost impossible.

Our email marketing tools work in a variety of ways to suit your own workflows. We can either create a reliable sync between your email marketing solution and your recruitment CRM, or we can act as your email marketing tool.

Gaining ROI on your email marketing is achieved by a variety of factors, most of which the majority of recruiters get wrong.

Targeted Emails

Don’t you hate it when you receive emails that don’t relate to you? Imagine signing up to receive job alerts for IT jobs but you receive email alerts for a factory worker. Using categories, lists and groups you can ensure only relevant emails are sent to your recipients, vastly reducing unsubscribes and improving conversion.

Perfect layout for all devices

Everyone receives so many emails daily that we quickly scan each one and dismiss if it’s not of interest. Your email marketing campaigns should feature an eye catching design placing relevant information clearly at the head of the email.

You also don’t know how the email will be viewed, making sure it works on all devices is imperative.

Have more questions about our email marketing solutions? Contact us for a chat.

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